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商务英语日语自学考试真题

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商务英语日语自学考试真题

发布时间:

商务英语日语自学考试真题

我是东营的,前几年市工会组织过几次这样的考前培训班,我负责教学。按要求是要达到日语国际考试二级水平,但我觉得你如果能把标日初级教材的内容掌握的相当熟练即可。《成人高等教育学士学位日语水平考试大纲(非日语专业)》日语水平考试大纲(由部分省级学位委员会办公室联合编写组编写,中国人民大学出版社出版)一、考试性质成人高等教育非日语专业学士学位日语水平考试是由各省级高等教育主管部门组织的统一考试,其目的是为了客观地测试非日语专业成人本科毕业生申请学士学位者的日语语言知识和日语运用等相关能力,考察其是否达到普通本科教育非日语专业日语教学大纲的一般要求。二、 考试要求成人高等教育非日语专业学士学位日语水平考试要求考生能够较熟练地掌握日语基本语法和常用词汇,具有较强的阅读能力和语言综合运用能力。考生在日语运用能力方面应分别达到以下具体要求:(一) 会话技能掌握日语会话的基本技能,能够使用日语就日常工作、生活和学习等进行简单的对话。(二) 词汇掌握本大纲所规定的日语词汇量,并在阅读、写作等过程中达到相应程度的应用能力,即掌握6000个左右的日语单词和常用的惯用词组,并能根据构词法和语境识别常见的派生词。(三)语法掌握基本的日语语法知识,要求能在阅读、写作等过程中正确运用这些知识,达到获取有关信息和表达交流思想的目的。具体需要掌握的内容如下:1、各类助词的各种用法;2、用言的各种活用形及时、体、态的用法;3、各类助动词及补助动词的各种用法;4、形式体言的用法。5、常用副词及接续词的用法;6、常用敬语的用法。(四) 阅读理解考生应能够综合运用日语语言知识和基本阅读技能,读懂难度适中的一般性题材(经济、社会、政法、历史、科普、管理等)和体裁(议论文、说明文、应用文等)的日语文章。能够基本上掌握文章大意并能领会作者的意图和态度。阅读速度达到每分钟160个日语字符。具体要求为:1、能够掌握文章的中心思想、主要内容和细节;2、具备根据上下文把握词义的能力;理解上下文的逻辑关系;3、能够根据所读材料进行一定的判断和推论;4、能够对文章的结构和作者的态度等做出简单的分析和判断。(五) 写作应具备一般性日语书面表达能力,能够根据所给的提纲、情景或图表等按要求写出相应的短文。所写短文要求主题明确,条理清楚,语言比较规范。文体统一,无明显的语法错误。三、试卷结构成人高等教育非日语专业学士学位日语水平考试采用笔试方式,考试时间为120 分钟。考试试卷共分五个部分:第一部分 会话技能本部分共10道题,题型为问答形式的对话,每组对话中设有空白部分,考生须在理解每段对话的基础上从所提供的四个选择项中选出一个最佳答案。本部分满分为10分,每题1分。第二部分 文字与词汇本部分共设20道题。其中根据日语汉字选择读音10道题;选词填空10道题。要求考生从为每个问题提供的四个选择项中选出一个最佳答案。本部分满分为20分,每题1分。第三部分 语法本部分共设20道题。题型为20个难度适中的句子,每个句子中有一空白,要求考生根据题意在四个选择项中选择最佳答案。本部分满分为20分,每题1分。第四部分 阅读理解阅读理解部分由2~4篇难度适中的文章组成。每篇文章之后有几个问题,共设15个问题。考生须在理解文章的基础上从为每个问题提供的四个选择项中选出一个最佳答案。本部分满分为30分,每题2分。第五部分 短文写作考生应按照规定的题目和提示写出一篇250字左右(不得少于220字)的日语短文。考试可以是命题作文,也可以是根据试卷上所给出的提示进行写作。提示包括情景、图标、关键词句、提问句等多种形式。短文要求主题明确、内容连贯、文体一致、表意清楚。本部分满分为20分。四、试卷题型、题量、记分及答题时间成人高等教育非日语专业学士学位日语水平考试的题型、题量、记分及答题参考时间如下:序号题型 题量 记 分 考试参考时间(分钟) 一 会话技能 10道 10 15 二 文字与词汇 20道 20 20 三 语法 20道 20 20 四 阅读理解 15道 30 35 五 短文写作 250字 20 30 总计 100 120

是BEC嘛?你在哪里报名考试?找个通过率高一点的培训班争取一次通过。

商务英语(本科段) 专业代码:B050218类型序号 课程代号 课程名称 学分 类型 考试方式001 03708 中国近现代史纲要 2 必考 笔试002 03709 马克思主义基本原理概论 4 必考 笔试003 00840 第二外语(日语) 6 必考 笔试004 00600 高级英语 12 必考 笔试005 00602 口译与听力 6 必考 实践考核006 05355 商务英语翻译 4 必考 笔试007 00603 英语写作 4 必考 笔试008 00096 外刊经贸知识选读 6 必考 笔试009 00090 国际贸易实务(一) 6 必考 笔试010 00094 外贸函电 4 必考 笔试011 05844 国际商务英语 6 必考 笔试012 06999 毕业论文 不计学分 必考 实践考核201 05439 商务英语阅读 4 加考 笔试202 05440 商务英语写作 4 加考 笔试203 01314 商务英语口语 10 加考 实践考核204 01315 商务英语听力 10 加考 实践考核毕业要求:不少于12门且不低于60学分

自考商务英语毕业的路过,祝您顺利

商务英语日语自学考试真题答案

自考商务英语毕业的路过,祝您顺利

自考二外日语(一)难度相当于日本语能力考N4 。 快的话3个月,正常情况下半年就可以了。

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商务英语日语自学考试真题及答案

百度文库有。

网上这些是没有的,主管部门也不公布的,我也找了很久,也咨询过很多人,得出结论就是:自己看书吧,好好努力考试!祝你好运!自考的孩子伤不起啊!!!

找不到的东西就得想到万能的淘宝啊。《2010-2018年日语能力考试三级日语N3历年真题试卷解析jlpt2019版》附上书籍名称。正版备考资料最权威。

先看看这个吧 对你有用吧 《商务英语》样卷考试时间:50分钟中英合作商务管理专业、金融管理专业(专科)合作课程考试《商务英语》课程代码:00796姓名:_________________ 准考证号:__________________考生注意事项1、 严格遵守考场规则,考生得到监考人员指令后方可开始答题。2、 答题前考生须将自己的姓名和准考证号写在试卷上。3、 请用黑色字迹签字笔填写答题卡上“考生姓名”、“考点名称”、“考场号”、“座位号”、“准考证号”及“课程代码”,并将“准考证号”及“课程代码”对应的信息点使用2B铅笔涂黑。4、 所有答案须填涂在答题卡上,在试卷上作答无效。填涂答案时,用2B铅笔把答题卡上对应题目的答案标号涂黑。如需改动,用橡皮擦干净后再填涂。5、 考试结束后将试卷和答题卡放在桌子上,不得带走。待监考人员收毕清点后,方可离场。★ 任何个人或机构不得保留、复制和出版本试卷,不得以任何形式传播试卷内容。违者必究。教育部考试中心Part 1Questions 1-5Where can you see these notices?For Questions 1-5, mark A, B or C on your answer sheet.Example:0 ABC at a meetingin a library in a shopAnswer:1 ABC on a hillin a forestat a beach2 ABC in an officein a hospitalin a bankThe live test contains another three items in Part 1. Part 2Questions 6-10Complete the five conversations.For Questions 6-10, mark A, B or C on your answer sheet.Example: 0 Answer:6 We're from London. ABC Not at all.Yes, please.How interesting.7 I hate getting up early. ABC You are, too.I do, too.It can, too.The live test contains another three items in Part 2. Part 3Questions 11-15Read the sentences about a university student.Choose the best word (A, B or C) for each space.For Questions 11-15, mark A, B or C on your answer sheet.Example: 0 Sarah Packer . . . . . . . . . . to university for the first time on Monday.A arrived B went C was Answer:11 Sarah is doing a four-year . . . . . . . . . . in Business Studies. A class B lesson C course12 The university secretary was there to . . . . . . . . . . all the new students. A invite B speak C welcomeThe live test contains another three items in Part 3. Part 4Questions 16-20Look at the messages or notices below.Choose the best option (A, B or C) to answer each question.For Questions 16-20, mark A, B or C on your answer sheet.————————————————————————————————————16 PLEASE NOTE THAT DUE TO HIGHER FUEL COSTS, CHARGES FOR OUR EXPRESS DELIVERY SERVICE HAVE NOW INCREASED.This service will cost more because A petrol prices have gone up. B the delivery of goods is taking longer. C motorbikes are more expensive to buy. 17 ANNIVERSARY EVENT: 6 AUGUSTBrickworks Ltd invites employees and their families to an evening entertainment in Weston Park. A Brickworks Ltd is celebrating its sixth anniversary in Weston Park. B Employees will entertain Brickworks’ guests in Weston Park in August. C Staff can take their families to Brickworks’ evening entertainment.The live test contains three more items in Part 4. Part 5Questions 21-28Read the article about farming. Choose the best word (A, B or C) for each space.For Questions 21-28, mark A, B or C on your answer sheet.___________________________________________________________________The History of FarmingBefore people started farming, they went to the forest to look (0) ………… plants or fruit they could eat. This meant that people (21) ………… moving all the time to find food. But about 12,000 years ago, in the Middle East, people (22) ………… to grow food. These people were the first farmers. Farming made (23) ………… possible for people to stay in (24) ………… place and slowly their villages got bigger.Some people in the villages became free to do other work, like making clothes, (25) ………… the farmers could grow food for everyone. Unfortunately, farming was difficult when the weather was bad and then some people did not get (26) ………… food to eat.Today, farmers (27) ………… grow more food and it travels thousands of kilometres from where it (28) ………… grown to our homes. Example:0 A at B on C for Answer:___________________________________________________________________21 A was B been C were22 A began B begin C begun23 A this B it C them24 A one B the C other25 A but B or C because26 A enough B all C many27 A need B can C have28 A be B being C isPart 6Questions 29-35Read the article about a young girl who plays the violin. Are sentences 29-35 ‘Right’ (A) or ‘Wrong’ (B)?If there is not enough information to answer ‘Right’ (A) or ‘Wrong’ (B), choose ‘Doesn’t say’ (C).For questions 29-35, mark A, B or C on your answer sheet.___________________________________________________________________Chloë HanslipChloë was born in England. Her father works with computers and her mother teaches dance. Chloë began playing the violin when she was two. Her parents bought her a special violin which was small enough for her to use, and, even at this age, she could play without help. Her sister Virginia, who was nineteen at the time, played the piano and after Chloë heard her play something, she tried to play it on her violin. From the age of four, she played at a number of concerts in Britain and America and in 1999 she was a child violinist in the Hollywood film Onegin.Many teachers offered to give Chloë lessons but when she was seven she met Professor Zakhar Bron. She was certain from the beginning that he was the right teacher for her. His work takes him around the world and each year Chloë flies thousands of kilometres to get to his classes.Chloë was only fourteen when she made her first CD, but she says she is just like any other teenager. ‘I have lots of friends and I love pop music. Getting better on the violin is important, but I also make sure I have time for other things.’Example: 0 Chloë’s mother gives dance classes.A Right B Wrong C Doesn’t say Answer:29 Chloë’s first violin was the same size as other violins. A Right B Wrong C Doesn’t say30 To start with, Chloë practised the same music as her sister. A Right B Wrong C Doesn’t say31 Chloë prefers playing concerts in America to playing in Britain. A Right B Wrong C Doesn’t say32 When Chloë first met Zakhar Bron, she knew she wanted to study with him. A Right B Wrong C Doesn’t say33 Chloë travels to other countries for her lessons with Zakhar Bron. A Right B Wrong C Doesn’t say34 Chloë thinks she has a different life from other people her age. A Right B Wrong C Doesn’t say35 Chloë plays pop music on the violin for her friends. A Right B Wrong C Doesn’t sayPart 7Questions 36-40Look at the notice below. It shows a list of stands at a Trade Fair.Decide which stand (A-H) each person needs to visit.For Questions 36-40, mark one letter (A-H) on your answer sheet.Do not use any letter more than once.TRADE FAIR STANDS A CIP System: Internal Telephone Systems B Bertix Plc: Top-of-the-Range laptops and notebook computers C Aurora Ltd: Hands-Free Mobile Phones for Vehicles D FastCo Ltd: Distribution Services by road, rail and sea E Tops Recruitment Agency: Specialists in Management F HTML Ltd: Website Marketing and Internet Advertising G Journey.Com: Travel Agency for the Business Executive H FTA: Finance for Training 36 Sally Green imports computer hardware and needs a company to transport it from the port to her chain of stores. 37 In order to study for an advanced business qualification, Paul White has to take a year off work without pay, and is looking for funding. 38 John Brown is buying new vans for his service engineers and wants to be able to contact them at any time. 39 When travelling on business, Ben Smith needs to be able to write letters, send emails and analyse data. 40 Sophie Jones wants professional help in finding senior staff for her computer software company.

商务英语日语自学考试真题百度云

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先看看这个吧 对你有用吧 《商务英语》样卷考试时间:50分钟中英合作商务管理专业、金融管理专业(专科)合作课程考试《商务英语》课程代码:00796姓名:_________________ 准考证号:__________________考生注意事项1、 严格遵守考场规则,考生得到监考人员指令后方可开始答题。2、 答题前考生须将自己的姓名和准考证号写在试卷上。3、 请用黑色字迹签字笔填写答题卡上“考生姓名”、“考点名称”、“考场号”、“座位号”、“准考证号”及“课程代码”,并将“准考证号”及“课程代码”对应的信息点使用2B铅笔涂黑。4、 所有答案须填涂在答题卡上,在试卷上作答无效。填涂答案时,用2B铅笔把答题卡上对应题目的答案标号涂黑。如需改动,用橡皮擦干净后再填涂。5、 考试结束后将试卷和答题卡放在桌子上,不得带走。待监考人员收毕清点后,方可离场。★ 任何个人或机构不得保留、复制和出版本试卷,不得以任何形式传播试卷内容。违者必究。教育部考试中心Part 1Questions 1-5Where can you see these notices?For Questions 1-5, mark A, B or C on your answer sheet.Example:0 ABC at a meetingin a library in a shopAnswer:1 ABC on a hillin a forestat a beach2 ABC in an officein a hospitalin a bankThe live test contains another three items in Part 1. Part 2Questions 6-10Complete the five conversations.For Questions 6-10, mark A, B or C on your answer sheet.Example: 0 Answer:6 We're from London. ABC Not at all.Yes, please.How interesting.7 I hate getting up early. ABC You are, too.I do, too.It can, too.The live test contains another three items in Part 2. Part 3Questions 11-15Read the sentences about a university student.Choose the best word (A, B or C) for each space.For Questions 11-15, mark A, B or C on your answer sheet.Example: 0 Sarah Packer . . . . . . . . . . to university for the first time on Monday.A arrived B went C was Answer:11 Sarah is doing a four-year . . . . . . . . . . in Business Studies. A class B lesson C course12 The university secretary was there to . . . . . . . . . . all the new students. A invite B speak C welcomeThe live test contains another three items in Part 3. Part 4Questions 16-20Look at the messages or notices below.Choose the best option (A, B or C) to answer each question.For Questions 16-20, mark A, B or C on your answer sheet.————————————————————————————————————16 PLEASE NOTE THAT DUE TO HIGHER FUEL COSTS, CHARGES FOR OUR EXPRESS DELIVERY SERVICE HAVE NOW INCREASED.This service will cost more because A petrol prices have gone up. B the delivery of goods is taking longer. C motorbikes are more expensive to buy. 17 ANNIVERSARY EVENT: 6 AUGUSTBrickworks Ltd invites employees and their families to an evening entertainment in Weston Park. A Brickworks Ltd is celebrating its sixth anniversary in Weston Park. B Employees will entertain Brickworks’ guests in Weston Park in August. C Staff can take their families to Brickworks’ evening entertainment.The live test contains three more items in Part 4. Part 5Questions 21-28Read the article about farming. Choose the best word (A, B or C) for each space.For Questions 21-28, mark A, B or C on your answer sheet.___________________________________________________________________The History of FarmingBefore people started farming, they went to the forest to look (0) ………… plants or fruit they could eat. This meant that people (21) ………… moving all the time to find food. But about 12,000 years ago, in the Middle East, people (22) ………… to grow food. These people were the first farmers. Farming made (23) ………… possible for people to stay in (24) ………… place and slowly their villages got bigger.Some people in the villages became free to do other work, like making clothes, (25) ………… the farmers could grow food for everyone. Unfortunately, farming was difficult when the weather was bad and then some people did not get (26) ………… food to eat.Today, farmers (27) ………… grow more food and it travels thousands of kilometres from where it (28) ………… grown to our homes. Example:0 A at B on C for Answer:___________________________________________________________________21 A was B been C were22 A began B begin C begun23 A this B it C them24 A one B the C other25 A but B or C because26 A enough B all C many27 A need B can C have28 A be B being C isPart 6Questions 29-35Read the article about a young girl who plays the violin. Are sentences 29-35 ‘Right’ (A) or ‘Wrong’ (B)?If there is not enough information to answer ‘Right’ (A) or ‘Wrong’ (B), choose ‘Doesn’t say’ (C).For questions 29-35, mark A, B or C on your answer sheet.___________________________________________________________________Chloë HanslipChloë was born in England. Her father works with computers and her mother teaches dance. Chloë began playing the violin when she was two. Her parents bought her a special violin which was small enough for her to use, and, even at this age, she could play without help. Her sister Virginia, who was nineteen at the time, played the piano and after Chloë heard her play something, she tried to play it on her violin. From the age of four, she played at a number of concerts in Britain and America and in 1999 she was a child violinist in the Hollywood film Onegin.Many teachers offered to give Chloë lessons but when she was seven she met Professor Zakhar Bron. She was certain from the beginning that he was the right teacher for her. His work takes him around the world and each year Chloë flies thousands of kilometres to get to his classes.Chloë was only fourteen when she made her first CD, but she says she is just like any other teenager. ‘I have lots of friends and I love pop music. Getting better on the violin is important, but I also make sure I have time for other things.’Example: 0 Chloë’s mother gives dance classes.A Right B Wrong C Doesn’t say Answer:29 Chloë’s first violin was the same size as other violins. A Right B Wrong C Doesn’t say30 To start with, Chloë practised the same music as her sister. A Right B Wrong C Doesn’t say31 Chloë prefers playing concerts in America to playing in Britain. A Right B Wrong C Doesn’t say32 When Chloë first met Zakhar Bron, she knew she wanted to study with him. A Right B Wrong C Doesn’t say33 Chloë travels to other countries for her lessons with Zakhar Bron. A Right B Wrong C Doesn’t say34 Chloë thinks she has a different life from other people her age. A Right B Wrong C Doesn’t say35 Chloë plays pop music on the violin for her friends. A Right B Wrong C Doesn’t sayPart 7Questions 36-40Look at the notice below. It shows a list of stands at a Trade Fair.Decide which stand (A-H) each person needs to visit.For Questions 36-40, mark one letter (A-H) on your answer sheet.Do not use any letter more than once.TRADE FAIR STANDS A CIP System: Internal Telephone Systems B Bertix Plc: Top-of-the-Range laptops and notebook computers C Aurora Ltd: Hands-Free Mobile Phones for Vehicles D FastCo Ltd: Distribution Services by road, rail and sea E Tops Recruitment Agency: Specialists in Management F HTML Ltd: Website Marketing and Internet Advertising G Journey.Com: Travel Agency for the Business Executive H FTA: Finance for Training 36 Sally Green imports computer hardware and needs a company to transport it from the port to her chain of stores. 37 In order to study for an advanced business qualification, Paul White has to take a year off work without pay, and is looking for funding. 38 John Brown is buying new vans for his service engineers and wants to be able to contact them at any time. 39 When travelling on business, Ben Smith needs to be able to write letters, send emails and analyse data. 40 Sophie Jones wants professional help in finding senior staff for her computer software company.

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百度文库有。

淘宝上有卖的···

你多去学校门口的外语音像书店或者自考报名处的书店找找 ,应该有 ,实在找不到 就把书上的题目认真做做,自考的题大都来源于课本。

考试结束前 全国2013年1月高等教育自学考试 电子商务英语试题 课程代码:00888 请考生按规定用笔将所有试题的答案涂、写在答题纸上。 选择题部分 注意事项: 1. 答题前,考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。 2. 每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动,用橡皮擦干净后,再选涂其他答案标号。不能答在试题卷上。 一、词汇和语法(本大题共20小题,每小题1分,共20分) 根据句子的意思选择一个正确的答案,并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。 1. Tom has lived in London and Manchester, but he doesn’t like ______ city very much. A. eitherB. both C. neitherD. every 2. It is proved that this substance reacts ______ as fast as the other one. A. one-tenthsB. first-ten C. one-tenD. one-tenth 3. ______ were naturally a musical family, all of whom were excellent pianists. A. A ShawB. The Shaws C. The ShawD. Shaws 4. Nothing can ______ being unkind to small children. A. adjustB. reason C. justifyD. reassure 5. English ______ all over the world as a universal language. A. is teachingB. is taught C. teachesD. teaching 6. A new type of computer is going to ______ next year. A. turn outB. be turned out C. have turned outD. turned out 7. They are ______ a mass production movement to meet so many foreign orders. A. firingB. launching C. introducingD. presenting 8. When we got to the theatre, the play hadn’t started yet, so we ______. A. needn’t hurryB. didn’t need to hurry C. needn’t to hurryD. needn’t have hurried 9. You have never met each other before, ______? A. have youB. haven’t you C. do youD. don’t you 10. Frequent cultural exchanges will certainly help ______ friendly relation between our two universities. A. feedB. support C. fosterD. tend 11. We wouldn’t lose courage even if we ______ again. A. were to failB. would fail C. failD. have failed 12. It is most important that one of the brakes on your bicycle ______ properly. A. will workB. has worked C. worksD. work 13. These factories are ______ to the foreign trade company. A. subsidiaryB. coordinate C. substantialD. substantive 14. Let’s sing together, ______ ? A. will youB. shall we C. won’t youD. shan’t we 15. If you don’t pay your bill, they will ______ your gas. A. sendB. frustrate C. discourageD. disconnect 16. All of my efforts to ______ peace failed at last. A. reserveB. conserve C. persistD. preserve 17. The laws to be made have to ______ to various special interest groups. A. leadB. cater C. satisfyD. serve 18. Four weeks ______ for making the necessary preparations. A. has allowedB. allowed C. were allowedD. was allowed 19. ______ in my present work, I would be quite willing to do what you ask me to. A. Were I not engagedB. I were not engaged C. Engaged I were notD. Were not I engaged 20. It’s ______ on you to advise your students before they leave school. A. obligedB. incumbent C. satisfactoryD. specific 二、完形填空(本大题共10小题,每小题1分,共10分) 从选项中选择一个最适合短文的选项,并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。 One project to overcome the limitations of the 21 search engines is the EuroSearch project. EuroSearch is a 22 of national search engines which gives much better results and is more 23 to the challenges of the multilingual and multicultural global Internet. The 24 members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25 to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26 languages. Every national site that is part of the federation remains in the country of 27 and is maintained by a native speaker who will 28 that the search works in their own language. At the same time, the EuroSearch framework tries to remain 29 to other countries and services who would like to become part of the 30 . 21. A. livingB. existingC. popularD. various 22. A. federalB. federationC. allianceD. union 23. A. readyB. restrictedC. reactiveD. suited 24. A. currentB. foundingC. powerfulD. majority 25. A. inquiryB. investigationC. queryD. trouble 26. A. differentB. otherC. anotherD. mutual 27. A. originB. membershipC. peaceD. development 28. A. protectB. maintainC. ensureD. emphasize 29. A. openB. secretC. promisingD. neutral 30. A. originalB. powerC. initiativeD. organization 三、 阅读理解(本大题共10小题,每小题2分,共20分) 阅读下面的短文,从A、B、C、D四个选项中选出一个答案填空或答题,并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。 Passage 1 Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts (专家) agree that this is a good idea. One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-lit-erate.” David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. They find out the computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.” 31. Which of the following is David Tebbutt’s idea on the relationship between people and computers? A. Computer learning should be made easier. B. There should be more computer clubs for experts. C. People should work harder to master computer use. D. Computers should be made cheaper so the people can afford them. 32. We can infer from the text that “computer-literate” means ______. A. being able to afford a computer B. being able to write computer programs C. working with the computer and finding out its value D. understanding the computer and knowing how to use it 33. The underlined word “it” in the second paragraph refers to the idea that Computertowns ______. A. help to set up more computer clubs B. bring people to learn to use computers C. bring more experts to work together D. help to sell computers to the public 34. David Tebbutt started Computertown UK with the purpose of ______. A. making better use of computer experts B. improving computer programs C. increasing computer sales D. popularizing computers 35. The passage is mainly about the idea of ______. A. people’s becoming “computer-literate” B. computers’ becoming “people-literate” C. people’s IT learning in a club D. computers’ explaining in plain language Passage 2 The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelin.com), or buyers and sellers can haggle independently in auctions (e-Bay.com). The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century. To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the mist of our markets. They have different expectations and different relationships with companies from which they purchase products and services.” For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers. Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind. 36. The passage was most likely to be taken from ______. A. an overview of a paper B. an introduction to a book C. a book on digital revolution D. a paper discussing digital revolution 37. The paper mentioned in this passage was written by ______. A. Jerry Wind B. Vijay Mahajan C. Jerry Wind and Vijay Mahajan D. an anonymous 38. From the third paragraph, we can infer that ______. A. the customers are also reprogrammed by computers B. e-business companies need be more knowledgeable about cyber consumers C. cyber consumers are a group of strange people D. cyber consumers come from outer space 39. Compared with traditional customers, the emerging cyber consumers ______. A. are more difficult to satisfy B. have less knowledge about business C. have more problems with prices D. are less willing to buy products and services 40. In the last paragraph, what Wind said means ______. A. digital consumers’ decision to buy depends largely on others’ evaluation B. it will be more and more difficult for companies to earn profit in e-business C. most of the companies in e-business are at a loss D. companies should try their best to meet the digital consumers’ demands and expectations非选择题部分 注意事项: 用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。 四、单词汉译英(本大题共15小题,每小题1分,共15分) 根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。 41. 产生;发生 v. g______ 42. 合同;契约 n. c______ 43. 立法;法规 n. l______ 44. 行政官;行政人员 n. e______ 45. 分配;分发;分布 v. d______ 46. 扣除;减除 v. d______ 47. 同义词 n. s______ 48. 分类;归类 v. c______ 49. 偶然的;随便的 adj. c______ 50. 基本上,根本上 adv. b______ 51. 无效果的 adj. i______ 52. 产生;屈服;让步 v. y______ 53. 车辆;媒介 n. v______ 54. 趋势,倾向 n. t______ 55. 使合乎规格,使标准化 v. s______ 五、单词英译汉 (本大题共15小题,每小题1分,共15分) 给出下列单词或术语的汉语意思。 56. URL 57. cataloger 58. data collection 59. information retrieval 60. text documents 61. eProcurement 62. buying leverage 63. “Return” and “New” customer paths 64. site traffic 65. purchase attempts 66. shipping method 67. interactive TV 68. cost-effective and efficient 69. maximum value 70. automotive industry 六、英译汉 (本大题共5小题,每小题2分,共10分) 阅读下面的短文,然后把划线的句子翻译成汉语。 How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns. The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site. (73) Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (化) your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior. Most important, you are able to compare information in your Web logs against information from internal and external sources. (74) Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with. Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content. 七、汉译英 (本大题共5小题,每小题2分,共10分) 用括号内给出的词,把下列汉语句子翻译成英语。 76. 约翰创造了新的世界纪录。(set up) 77. 我有时感到区分英语和法语很困难。(distinguish from) 78. 新技术对公司的发展有重要的影响。(have an effect on) 79. 多家工厂声称他们需要有经验的工人。(experienced) 80. 他的这篇报告写得很好,只是有几个小问题。(except for)

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