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全国2010年10月高等教育自学考试 电子商务概论试题 课程代码:00896一、单项选择题(本大题共20小题,每小题1分,共20分) 在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。错选、多选或未选均无分。 1.RSS技术是一种( )A.异步通信技术 B.同步通信技术 C.信息聚合技术 D.信息分类技术 2.“网络的价值等于网络节点数的平方”是( )A.达维多定律 B.梅特卡夫定律 C.边际收益递增规律 D.摩尔定律 3.联合国牵头制定的EDI标准是( )A.ANSIX.12 B.MHX(X.400)C.ISO/IEC D.UN/EDIFACT4.内联网的英文是( )A.Intranet B.InternetC.Extranet D.Net5.法律咨询网站提供的电子商务产品属于( )A.有形产品 B.无形产品 C.数字产品 D.电子产品 6.下列不属于安全认证技术的是( )A.数字签名 B.智能卡 C.数字信封 D.电子钱夹 7.起始价格高,竞价过程中价格不断向下调整,直到有竞标者愿意购买,这样的拍卖被称为( )A.荷兰式拍卖 B.英式拍卖 C.反拍卖 D.第二价位秘密竞标 8.企业生产产品或服务以吸引顾客购买和使用的一系列业务活动称为( )A.利润源 B.利润杠杆 C.利润对象 D.利润点 9.下列不属于电子商务系统中介组织的是( )A.支付中心 B.认证中心 C.客户中心 D.物流中心 10.按照实施主体划分的企业电子商务采购模式是( )A.进货型、单独业务型和定制采购模式 B.战略支援型、部门统合型采购模式 C.电子邮件招标和网上拍卖采购模式 D.卖方、买方和第三方采购模式 11.企业流程重组的英文缩写是( )A.ERP B.BPRC.ICP D.ICC12.聚合众多个体消费者形成相对较大的采购订单获得更大的优惠空间,这种电子商务模式属于( )A.B2C B.C2CC.B2B D.C2B13.电子商务对企业组织结构的影响是( )A.趋于层次化 B.趋于扁平化 C.趋于垂直化 D.趋同化 14.PEST分析是( )A.销售增长率和市场占有率分析方法 B.五力分析 C.政治、经济、社会和技术分析方法 D.优势、劣势、机会和威胁分析 15.下列选项中,属于电子商务时代生产模式的特点是( )A.服务业以更快的速度增长 B.大规模生产 C.动态贸易的出现 D.个性化服务 16.企业绕过竞争对手的势力范围,面向较易进入的市场发起攻击,拓展自己的市场范围,这种进攻战略称为( )A.迂回进攻 B.侧面进攻 C.正面进攻 D.包围进攻17.下述关于电子商务采购的叙述中,正确的是( )A.电子商务采购从商业模式上来讲,以企业间采购和政府采购为主 B.不同企业的电子商务采购活动采取的步骤完全相同 C.电子商务采购系统功能并不复杂 D.电子商务采购都是基于EDI的 18.下列选项中,不属于市场合作战略的是( )A.与传统企业合作 B.与相关行业合作 C.职能拓展战略 D.集中化战略 19.常用的非对称加密算法是( )A.POS B.DESC.RSA D.DTS20.VAN的中文含义是( )A.互联网 B.增值网 C.内部网 D.外部网二、多项选择题(本大题共5小题,每小题2分,共10分) 在每小题列出的五个备选项中至少有两个是符合题目要求的,请将其代码填写在题后的括号内。错选、多选、少选或未选均无分。 21.电子商务支付技术安全协议SSL包括()A.消息加密协议 B.信用卡协议 C.安全电子交易协议 D.握手协议 E.标准协议 22.划分市场结构的标准包括()A.企业的产品种类 B.企业控制价格的能力 C.企业产品的标准化程度 D.企业聚合能力 E.企业进入市场的难易程度 23.移动电子商务提供的服务有()A.银行业务 B.订票 C.交易 D.物流 E.娱乐 24.传统企业流程模式的缺陷有()A.流程分工过细 B.组织结构过于柔性化 C.不利于资源重组 D.分工导致企业的管理机构臃肿 E.分工导致企业员工技能单一 25.订货子系统和供货子系统包括的模块有()A.信息管理模块 B.电子采购模块 C.订单生成模块 D.报表打印模块 E.电子支付模块 三、简答题(本大题共5小题,每小题6分,共30分) 26.简述长尾理论的基本原理。 27.简述电子商务产品的发展趋势。 28.简述在电子商务环境下,企业电子商务流程重组的内容。 29.简述政府在电子商务中的角色定位。 30.简述电子商务市场经营业务战略的主要类型。 四、论述题(本大题共2小题,每小题12分,共24分)31.ML是一家生产男式衬衫并在网上直销的公司,所销产品占同类市场的28.4%。目前,ML的产品配送业务绝大部分委托第三方物流公司,只有在部分小城市建立了自己的配送体系。请回答: (1)ME实施第三方物流可能带来的益处。 (2)ML实施第三方物流可能存在的风险。 32.在全球倡导“低碳经济”的环境下,BYD公司计划在原有产品的基础上,设计推出高效混合动力型轿车,消费人群定位为青年人。由于对新开发的轿车外观、价位和性能还不能确定,该公司决定对原有产品的使用和改进意见进行网上调研。假如你是该网上调研活动的负责人,请回答下列问题: (1)网上调研的一般步骤有哪些? (2)选用两种网上直接调研方法,并简单设计如何实现。 五、材料题(本题16分)33.美国AEI公司材料 美国AEI公司是全球最大的旅行社集团之一,以“提供综合性旅行服务、帮助客户 控制商务旅行支出”为主营业务。1997年,鉴于商业机构和普通客户使用因特网的数量 不断增多,旅行社咨询人员短缺,传统经营模式成本增加等原因,公司着手开展网上业务,进行战略转型。 1998年,AEI公司与微软公司合作,开发了AEI网上预订系统。同时,AEI公司大力宣传旅行电子商务理念及其便利特性,培养客户使用网上预订。公司增加了网站自动回复系统,解答客户的疑问。 AEI公司注重为有价值潜力的客户服务。在公司原有的2000多个忠诚客户中,AEI公司将对那些对因特网熟悉和使用程度较高的电子科技公司进行重点联系。1999年,AEI公司网上赢利主要依赖于这类客户中的300多个企业客户。 AEI公司还致力于了解客户的不同需求,设计量体裁衣的旅行方案。例如,AEI公司帮助大公司旅行部经理快速高效完成旅行安排,让他们按照电脑屏幕上详细的优惠项目来调整旅行计划,可节省20%左右的旅行费用。 AEI公司运用网络跟踪技术记录每一个客户信息,包括飞行路线、餐饮和座位偏好等,形成动态的客户档案。为了让客户放心,AEI公司还采用先进的安全系统保证网上预订系统的安全和客户档案的安全。 根据上述材料,回答下列问题: (1)什么原因促使AEI公司的战略转变?(2)具体分析AEI公司客户关系管理的要素。 (3)什么是二八法则?案例中谁是AEI公司有价值的网络客户?

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2012年7月高等教育自学考试中英合作商务管理专业与金融管理专业模拟考试 商务英语试题 (课程代码00796) (考试时间50分钟,满分100分) 本试卷分为两部分,共10页。1. 第一部分为选择题,应考者必须在“答题卡”上的“选择答题区”内按要求填涂,答在时间上无效。2. 第二部分为非选择题,应考者必须在“答题卡”上的“非选择答题区”内按照试题题号顺序直接答题,答在试卷上无效。Part 1 Questions 1-5 Where can you see these notices? For Questions 1-5, mark A, B or C on your answer sheet.1Return FaresABCIn an airportIn a hospitalIn an office2Buy two and get one free.ABCIn a companyIn a supermarketIn a station3DO NOT DISTURB.ABCAt homeIn a zooIn a hotel4Interview in progress.ABCIn a parkIn an officeIn a hotel5Customers Lounges ABCIn a companyIn a hotelIn an airportPart 2 Questions 6-10 Complete the five conversations. For Questions 6-10, mark A, B or C on your answer sheet. 6Hello! It's long time not to see you, how are you?ABCI'm fine, thanks. I'm doing a survey, now.It is warm.I don’t like the fish.7How did you manage to get the ticket?ABCI don’t know.My friend helped me to get it.Disaster.8Do you know the news about the dogs?ABCYes, they are not allowed to walk on the street.But I like it.You know it.9What can I do for you?ABCI am looking for a pair of shoes.I don’t know.I would rather go.10May I leave a message, please?ABCHold on.No, you’d better go.You are lucky.Part 3 Questions 11-15 Read the sentences about a girl’s first train ride.Choose the best word (A, B or C) for each space. For Questions 11-15, mark A, B or C on your answer sheet. 11Last week, my four-year-old daughter, Sally, was to a children’s party. AinviteBinvitedCinviting12I decide to take by train. AherBhersCshe13Sally was very . AexcitedBexciteCexciting14Because she never travelled on a train before. AhasBhadChave15She sat the window. AInBonCnearPart 4 Questions 16-20 Look at the messages or notices below.Choose the best option (A, B or C) to answer each question. For Questions 16-20, mark A, B or C on your answer sheet.16This notice says that there isA. no commission to pay for exchanging money after the end of August.B. a small amount to pay for exchanging money before August.C. no charge for exchanging money during August. 17Delegates who cancel 20 days before the conference must payA.100% of the fee.B.50% of the fee.C.20% of the fee. 18The management remind staff that these parking spaces are reserved for clients.Who are these spaces intended for?A staff B clients C management 19 A Phones may not be brought into the factory by employees. B Phone calls can be made only if a supervisor agrees. C Phone calls made in the factory must be supervised. 20Delivery driversIf you have not had asecurity checked,obtain theappropriate form frommain gate staffA Security checks are carried out by main gate staff.B Delivery drivers are required to have a security check.C Please give your security check forms to main gate staff. Part 5 Questions 21-28 Read the recruitment advertisement below. Choose the best word (A, B or C) for each space. For Questions 21-28, mark A, B or C on your answer sheet.Experienced managers wantedWe need experienced managers – and we are happy to pay for them! We have opportunities for people (21)………you. We’re giving you the chance to make a real difference, for our clients and for yourself.We help world-class organizations get the best (22)………their employees by checking that they have the most effective mix of people, process and technology. Because we are growing (23)………..fast, we need to recruit people at all levels. We want people (24)……….have the ability to solve complex problems. You will help people in (25)……. companies create positive change in difficult situations. Our team believes in creating high performance change, so ideally you have already worked (26)……….multi-million pound international products. (27)………you are looking for rewards and responsibility, (28)……….is only one possible choice: contact us now!21.A.like B.as C.than22.A.to B.from C.out23.A.so B.such C.too24.A.whose B.who C.which25.A.others B.another C.other26.A.on B.off C.by27.A.Where B.Whether C.If28.A.It B.There C.This Part 6 Questions 29-35 Read the announcement below about working hours. Are sentences 29-35 ‘Right’ (A) or ‘Wrong’ (B)?If there is not enough information to answer ‘Right’ (A) or ‘Wrong’ (B), choose ‘Doesn’t say’ (C). For questions 29-35, mark A, B or C on your answer sheet.FLEXIBLE WORKING HOURSThe Company is planning to introduce a new flexible system of working hours. At present all employees work from 8am to 5pm, with a total of one hour for lunch and other breaks. The building opens at 7:30 in the morning, and closes at 7 o’clock in the evening for those doing overtime.Under the new system, employees will work a minimum of eight hours, but they will have some choice about when they work. All staff must be at work in the office for a fixed period, from 10am to 4pm, with a total of 60 minutes for breaks. The building will be open between 7am and 9pm, and staff may plan their remaining work schedule to suit themselves, within those hours.We hope that this scheme will benefit employees with young families, and will give everybody the chance to avoid the worst of the traffic. We will try out the scheme for one month, and then we will send out questionnaires to assess employees’ opinions. Naturally it will add to our costs to keep the building open for the extra hours, but we feel this will be a good investment because it will bring benefits to our staff. 29. At present employees must stop work by 7pm. A Right B Wrong C Doesn’t say30. At present employees must take breaks at fixed times. A Right B Wrong C Doesn’t say31. Under the new system employees will be able to start work later in the day. A Right B Wrong C Doesn’t say32. Employees will be able to choose to work from 7:00am to 3:00pm. A Right B Wrong C Doesn’t say33. The company is planning to provide new facilities for employees with children. A Right B Wrong C Doesn’t say34. The company will consult employees before making the new system permanent. A Right B Wrong C Doesn’t say35. The company says that the scheme may be too expensive for the advantages it will bring. A Right B Wrong C Doesn’t say Part 7 Questions 36-40 Look at the book cover below. It lists useful aspects of a marketing textbook. For questions 36-40, decide which aspect (A-H) is relevant to each person. For Questions 36-40, mark one letter (A-H) on your answer sheet.Do not use any letter more than once. Key features ofStudent Guide toMarketingA All theories supported by reference to real-life casesB Each chapter ends by summing up the topic discussedC Important vocabulary explainedD Case studies for discussionE Examples of standard diagrams in marketingF Discussion and review questions for further studyG Guide to career opportunitiesH Subject index 36 Stanley offredi is interested in a particular topic and wants to know which page in the book to turn to. 37 Maurita johansson has changed jobs and wants to find the meanings of technical marketing words that are new to her. 38 Harry Chang hopes to learn enough by reading only the main points of what is covered in the book. 39 To get a new job writing market research report, Cristina Perez needs to discover what sorts of graphics are normally used. 40 Ali El hadioui needs some detailed examples of marketing practice for his class to talk about.

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